SEO Guide Title Card 402

Local SEO: Use NAP (Name, Address, Phone) Information Consistently

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Cameron Christian

Use NAP (Name, Address, Phone) Information Consistently

Article 402 From the Complete Do It Yourself SEO Checklist For Small Business

Why It Matters: NAP stands for Name, Address, and Phone number. Consistency in your NAP information across all online platforms is crucial for building trust with both customers and search engines. Inconsistent details can confuse search engines and hurt your local rankings.

How to Ensure Consistent NAP Information:

  1. List Your NAP on Your Website:
    • Display your business name, address, and phone number prominently on your website, ideally in the footer or on a dedicated contact page.
  2. Check All Online Listings:
  3. Use the Same Format:
    • Keep your NAP details identical everywhere. For example, if you use “Street” on your website, don’t abbreviate it as “St.” elsewhere.

Tip: Use tools like Moz Local to check and update your listings across multiple platforms.

Need Expert Help?

The team at Wisecrowd Design is standing by to help you with all facets of your website performance.

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