In this article: Definition of trademarks, their purpose, and importance in business. Explanation of different types of trademarks (e.g., wordmarks, logos, sounds). Introduction to Trademarks: Definition, Purpose, and Importance in Business Trademarks are essential components of any business, whether large or small. They represent a company’s identity, distinguishing its products and services from competitors. In … Continue reading Trademarks 101 – A Fast Introduction to the World of US Trademarks