Small Business SEO Checklist & Guides by Wisecrowd Design
SEO can feel overwhelming, especially for small business owners who may not have a dedicated marketing team or technical expertise. The good news is that with a clear plan and the right tools, you can optimize your website to attract more visitors, improve search rankings, and grow your business—all on your own.
This guide provides a step-by-step checklist to help you tackle SEO, from basic optimizations to advanced strategies. Whether you’re just starting or looking to refine your efforts, this DIY SEO checklist is designed to make the process approachable and effective.
Download the Checklist
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Table of Contents
SEO Basics: A Simple Guide for Small Business Owners
- 101 – How to Set Up Google Analytics
- 102 – How to Set Up Bing Webmaster Tools
- 103 – How to Install Google Search Console
- 104 – How to Create and Submit a Sitemap
- 105 – How to Optimize Your Robots.txt File
- 106 – Ensuring Consistent Domain Usage Matters for Your Website
- 107 – Declaring Canonical URLs Is Important for Your Website
- 108 – How to Check Your Website Indexing Status
- 109 – How to Set Up URL Redirects
- 110 – How to Check for Duplicate Website Content
- 111 – Guide to Keyword Research for Your Website SEO
On-Page SEO: A Simple Guide for Small Business Owners
- 201 – How To Optimize Title Tags and Meta Descriptions
- 202 – How To Ensure SEO-Friendly URLs
- 203 – How To Incorporate Internal Linking
- 204 – How To Optimize Website Images
- 205 – How To Add Alt Text to Website Images
- 206 – How To Optimize for Google Featured Snippets
- 207 – How To Improve Readability of Your Website Content
- 208 – How To Add Breadcrumb Navigation
Content Optimization for Small Business Websites
- 301 – Create High-Quality, Relevant Content
- 302 – Maintain Content Freshness
- 303 – Leverage Multimedia Elements
- 304 – Create Genuinely Unique Content Across Your Pages
- 305 – Implementing FAQ Sections
