Use Local Business Schema
Article 405 From the Complete Do It Yourself SEO Checklist For Small Business
Why It Matters: Local business schema is a type of structured data that helps search engines understand important details about your business, such as your location, services, and hours. Implementing schema can enhance your search result listings with rich snippets, making your business stand out.
How to Use Local Business Schema:
- Generate Schema Markup:
- Use tools like Google’s Structured Data Markup Helper to create schema code for your business.
- Add the Schema to Your Website:
- Copy the generated code and paste it into your website’s HTML, preferably in the <head> section or just before the closing <body> tag. Consult your website provider or developer if needed.
- Test Your Markup:
- Use Google’s Rich Results Test to ensure the schema is implemented correctly.
Tip: Include details like your business name, address, phone number, opening hours, and type of business in your schema markup.
By focusing on these Local SEO strategies, you can improve your online visibility and attract more customers from your area. Start with one or two steps and gradually implement the rest to build a strong local presence.
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