How To Monitor & Improve Your Online Reputation
Article 603 From the Complete Do It Yourself SEO Checklist For Small Business
Why It Matters: Your online reputation affects how customers perceive your brand and can influence your search rankings. Positive reviews and mentions across the web contribute to trustworthiness, while negative feedback can deter potential customers.
How to Monitor and Improve Your Reputation:
- Claim Your Business Listings:
- Ensure your business is listed on platforms like Google My Business, Yelp, and TripAdvisor. Keep your information accurate and up to date.
- Encourage Customer Reviews:
- Ask happy customers to leave reviews on platforms relevant to your industry. For example, if you own a restaurant, encourage reviews on Yelp.
- Respond to Feedback:
- Address negative reviews professionally and thank customers for positive ones. This shows you value their input.
- Monitor Mentions:
- Use tools like Google Alerts or Mention to track when your business is mentioned online and address issues promptly.
Tip: A strong online reputation not only boosts SEO but also builds customer trust and loyalty.
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