SEO Guide Title Card 403

Encourage Customer Reviews For Powerful Local SEO

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Cameron Christian

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Author Cameron Christian

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Cameron Christian

Encourage Customer Reviews For Powerful Local SEO

Article 403 From the Complete Do It Yourself SEO Checklist For Small Business

Why It Matters: Positive reviews not only build trust but also influence local rankings. Businesses with more reviews and higher ratings are more likely to appear in Google’s “Local Pack” (the map section at the top of search results).

How to Encourage Customer Reviews:

  1. Ask for Reviews:
    • Politely request reviews from happy customers via email, text, or in-person after a purchase or service.
  2. Make It Easy:
    • Provide a direct link to your Google My Business review page. Use Google’s review link generator to create one.
  3. Respond to Reviews:
    • Thank customers for positive reviews and address negative ones professionally. Engaging with reviews shows you value customer feedback.
  4. Automate Review Requests:
    Use review software to streamline the process of requesting and managing reviews. Popular tools include:
    • Birdeye: Allows you to send automated review requests via text or email and manage reviews across multiple platforms.
    • Podium: Simplifies review collection by integrating with your existing systems to send requests automatically.
    • Yext: Helps manage reviews and monitor your online reputation.
    • Trustpilot: Ideal for collecting and displaying reviews on your website to build trust.
  5. Display Reviews on Your Website:
    Showcase positive reviews on your site’s homepage or testimonials page. Many review tools offer widgets to make this easy.

Tip: Avoid offering incentives for reviews, as this violates Google’s guidelines.

Need Expert Help?

The team at Wisecrowd Design is standing by to help you with all facets of your website performance.

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