Category: NAMING
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The Power of Short Domain Names: Why Less is Often (Always) More
This article discusses the benefits of short domain names, both for branding and SEO. When it comes to building a memorable online presence, shorter domain names often carry unique advantages for branding, user engagement, and even search engine optimization (SEO). In a crowded digital landscape, a concise, easy-to-remember domain can set you apart from competitors,… Read more
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Rebranding Essentials: Why, When and How to Change Your Domain Name
Steps and considerations for businesses that want or need to rebrand their domain. A strong domain name is fundamental to a brand’s online presence, serving as the digital home base for customers, partners, and anyone else seeking information about your business. However, as companies grow, pivot, or merge, there may come a time when rebranding—especially… Read more
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Creative Naming: How to Brainstorm a Unique Product Name – A 10 Point Framework You Can Use Today
Tips for developing distinctive and marketable product names. A compelling product name can make a world of difference in standing out in a crowded market. A unique, memorable name helps establish a strong first impression, communicates product benefits, and captures customer interest. However, brainstorming a great product name can be challenging, so here are some… Read more
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Building a Brand vs. Buying a Brandable Domain: Pros, Cons & How To
Explore whether it’s better to create a new brand from scratch or purchase a pre-existing domain with brand potential. When launching a business or expanding your online presence, choosing the right domain name is crucial for brand identity, marketing, and long-term success. One major decision many entrepreneurs face is whether to build a brand from… Read more
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The Psychology of Naming: How Words Impact Consumer Perception – A Guide To Creating Powerful Names
A look into the science and psychology behind names and how they affect consumer behavior. A name is more than just a label—it’s the first point of contact between a brand and its audience. The words we choose for product names, brand names, and even domain names have a profound psychological effect on consumer perception… Read more