Category: BRANDING
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Level Up Your Branding Game with Our Top-10 (Books on Branding)
These books offer valuable insights on brand strategy, positioning, storytelling, and customer connection, making them great resources for anyone interested in creating a powerful and memorable brand. Whether you’re a brand strategist, entrepreneur, or marketer, these top books on Amazon can provide the tools and perspectives needed to build a brand that stands out in… Read more
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Brand Protection Basics: Why Trademarking Your Domain Matters
In today’s competitive digital landscape, your domain name is one of your brand’s most valuable assets. A domain not only serves as the primary address for your business online but also represents your brand identity and reputation. Trademarking your domain name can provide essential legal protection, helping you prevent unauthorized use, establish credibility, and safeguard… Read more
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Building a Strong Brand: Trademark Tips for Startups
In this article: – Trademark considerations for new businesses. – Branding strategies that ensure strong trademark protection. – Case studies of successful trademark use. S01-E014 Building a Strong Brand: Trademark Tips for Startups Listen to this article as a fast 20-minute podcast. Building a Strong Brand: Trademark Tips for Startups Building a strong brand is… Read more
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How to Choose the Perfect Domain Name for Your Brand – A Framework You Can Use Today
Tips and best practices for selecting a memorable and effective domain. Choosing the right domain name can be one of the most significant decisions you make when launching your brand online. A memorable and effective domain name not only sets the foundation for your online identity but also influences how users discover, remember, and engage… Read more
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Top 10 Branding Mistakes to Avoid (At All Costs) When Naming Your Business
Highlight common pitfalls and how to avoid them to create a strong, lasting brand name. Naming a business is one of the most crucial steps in establishing a strong, recognizable brand. However, the process is fraught with potential pitfalls that can lead to confusion, legal issues, and missed opportunities. In this guide, we’ll outline the… Read more
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The Power of Short Domain Names: Why Less is Often (Always) More
This article discusses the benefits of short domain names, both for branding and SEO. When it comes to building a memorable online presence, shorter domain names often carry unique advantages for branding, user engagement, and even search engine optimization (SEO). In a crowded digital landscape, a concise, easy-to-remember domain can set you apart from competitors,… Read more
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Rebranding Essentials: Why, When and How to Change Your Domain Name
Steps and considerations for businesses that want or need to rebrand their domain. A strong domain name is fundamental to a brand’s online presence, serving as the digital home base for customers, partners, and anyone else seeking information about your business. However, as companies grow, pivot, or merge, there may come a time when rebranding—especially… Read more
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Creative Naming: How to Brainstorm a Unique Product Name – A 10 Point Framework You Can Use Today
Tips for developing distinctive and marketable product names. A compelling product name can make a world of difference in standing out in a crowded market. A unique, memorable name helps establish a strong first impression, communicates product benefits, and captures customer interest. However, brainstorming a great product name can be challenging, so here are some… Read more
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Building a Brand vs. Buying a Brandable Domain: Pros, Cons & How To
Explore whether it’s better to create a new brand from scratch or purchase a pre-existing domain with brand potential. When launching a business or expanding your online presence, choosing the right domain name is crucial for brand identity, marketing, and long-term success. One major decision many entrepreneurs face is whether to build a brand from… Read more
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SEO Benefits of Keyword-Rich Domain Names: A Guide You Can Use
A guide to optimizing domains for SEO with strategic keyword use. A domain name isn’t just your website’s address—it can also be a powerful SEO asset. By strategically incorporating relevant keywords into your domain name, you can improve search engine rankings, attract organic traffic, and make your website easier for users to find. This guide… Read more