Category: BRANDING
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Case Study: Jaguar’s Rebrand – A Lesson in Audience Disconnect
Background In late 2024, Jaguar, the iconic British luxury carmaker, unveiled a major rebrand in an effort to modernize its image. The rebrand involved replacing the company’s classic leaping jaguar logo with a minimalist geometric “J” design, alongside a bold advertising campaign emphasizing diversity and sustainability. The launch coincided with Jaguar’s shift towards electric vehicles… Read more
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Rebranding & Domain Name Changes – 2 Winners & a Loser
Rebranding is one of the most significant steps a business can take to refresh its image, expand into new markets, or recover from a tarnished reputation. A critical piece of this puzzle is often the domain name—a digital front door that represents your brand online. But changing a domain name can be risky. It impacts… Read more
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Deep Dive Books – Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Quick Overview: When it comes to building a brand, few decisions carry as much weight as choosing the perfect name. In Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, author Rob Meyerson offers a masterclass on crafting names that resonate with audiences and align with business goals. This… Read more
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Deep Dive Books – Building a StoryBrand
Here’s an in-depth look into Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. This book has become a favorite among marketing professionals and business owners looking to revamp their messaging by drawing from storytelling principles. Here’s what you can expect from Miller’s approach, which has been widely praised for its… Read more
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10 Biggest Brand Failures and What You Can Learn from Them
Building a brand is a balancing act of vision, strategy, and a bit of good fortune. Even the biggest names have had missteps that ended in colossal brand failures. But here’s the bright side: these high-profile flops offer invaluable lessons for the rest of us. So, let’s take a look at ten infamous brand blunders,… Read more
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Maximizing Your Domain’s Value Through Effective Branding and Content: A Guide for Small Business Owners
Owning a domain isn’t just about having a URL—it’s about creating something valuable, something people recognize, trust, and might even pay top dollar to acquire someday. But how do you turn that digital address into a hot commodity? Simple: by building a brand, creating valuable content, and establishing authority in your niche. Let’s dive into… Read more
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The Dunkin Halloween Donut Wants to Have Sex with You
Do we really need sexy donuts? Well, it caught my attention. How Fun and Themed Social Campaigns Can Boost Your Brand’s Values: Lessons from Dunkin’s Spider Donut The spider donut is a little (dare I say) unappetizing all on it’s own – that’s before it asked for a dadddddy. Giant food brands and sexy inuendo… Read more
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Deep Dive: AI Tools Designed for Marketing, Branding, Naming, and Domain Name Selection – and How to Use Them
As a small business owner, finding the time to build your brand and reach your audience can feel overwhelming. That’s where AI comes in. Today’s AI tools can help streamline a range of tasks—like brainstorming names, designing logos, choosing domain names, creating content, and even running marketing campaigns. In this article, we’ll dive into some… Read more
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Case Studies: 10 Massively Successful Small Brand Names and What We Can Learn from Them
Creating a memorable and effective brand name is one of the most powerful things you can do for your business. But it’s easy to feel like only giant companies have iconic brand names. In this article, we’ll look at some successful smaller brands that have found creative, impactful ways to name their businesses. Each of… Read more
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Case Studies: 8 of the Worlds Most Successful Brand Names and What We Can Learn from Them
Building a strong brand is one of the best ways to set your business up for long-term success, but it all starts with the name. A powerful brand name doesn’t just sound good; it’s memorable, resonates with customers, and stands the test of time. In this article, we’ll look at case studies of some of… Read more