The elements of a successful brand name and how to get there from here.
Welcome to our Branding hub! Branding is more than just a logo or slogan—it’s about creating a memorable identity that resonates with your audience. Here, we dive into the strategies, trends, and insights you need to build a brand that stands out and sticks with people. Whether you’re just starting your branding journey, looking to rebrand, or aiming to strengthen your existing brand, our articles cover everything from foundational concepts to expert tips. Discover how to turn your brand into something customers will recognize, trust, and remember!
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Case Study: Jaguar’s Rebrand – A Lesson in Audience Disconnect
Background In late 2024, Jaguar, the iconic British luxury carmaker, unveiled a major rebrand in an effort to modernize its image. The rebrand involved replacing the company’s classic…
4 min read
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Rebranding & Domain Name Changes – 2 Winners & a Loser
Rebranding is one of the most significant steps a business can take to refresh its image, expand into new markets, or recover from a tarnished reputation. A critical…
4 min read
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Deep Dive Books – Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Quick Overview: When it comes to building a brand, few decisions carry as much weight as choosing the perfect name. In Brand Naming: The Complete Guide to Creating…
4 min read
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Deep Dive Books – Building a StoryBrand
Here’s an in-depth look into Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. This book has become a favorite among marketing professionals and…
4 min read
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10 Biggest Brand Failures and What You Can Learn from Them
Building a brand is a balancing act of vision, strategy, and a bit of good fortune. Even the biggest names have had missteps that ended in colossal brand…
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Maximizing Your Domain’s Value Through Effective Branding and Content: A Guide for Small Business Owners
Owning a domain isn’t just about having a URL—it’s about creating something valuable, something people recognize, trust, and might even pay top dollar to acquire someday. But how…
4 min read
The Education Series is Brought to You Exclusively by Wisecrowd Domains.
We understand that a domain name is more than just an address; it’s the cornerstone of your brand. Our mission is to provide you with the perfect domain that not only represents your brand identity but also sets you apart in the crowded digital landscape. With a vast selection of domain names and a commitment to exceptional service, we’re here to help you find the right name to propel your business forward.