Author: Cameron Christian
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Deep Dive Books – Building a StoryBrand
Here’s an in-depth look into Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. This book has become a favorite among marketing professionals and business owners looking to revamp their messaging by drawing from storytelling principles. Here’s what you can expect from Miller’s approach, which has been widely praised for its… Read more
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10 Biggest Brand Failures and What You Can Learn from Them
Building a brand is a balancing act of vision, strategy, and a bit of good fortune. Even the biggest names have had missteps that ended in colossal brand failures. But here’s the bright side: these high-profile flops offer invaluable lessons for the rest of us. So, let’s take a look at ten infamous brand blunders,… Read more
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Maximizing Your Domain’s Value Through Effective Branding and Content: A Guide for Small Business Owners
Owning a domain isn’t just about having a URL—it’s about creating something valuable, something people recognize, trust, and might even pay top dollar to acquire someday. But how do you turn that digital address into a hot commodity? Simple: by building a brand, creating valuable content, and establishing authority in your niche. Let’s dive into… Read more
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The Dunkin Halloween Donut Wants to Have Sex with You
Do we really need sexy donuts? Well, it caught my attention. How Fun and Themed Social Campaigns Can Boost Your Brand’s Values: Lessons from Dunkin’s Spider Donut The spider donut is a little (dare I say) unappetizing all on it’s own – that’s before it asked for a dadddddy. Giant food brands and sexy inuendo… Read more
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Deep Dive: AI Tools Designed for Marketing, Branding, Naming, and Domain Name Selection – and How to Use Them
As a small business owner, finding the time to build your brand and reach your audience can feel overwhelming. That’s where AI comes in. Today’s AI tools can help streamline a range of tasks—like brainstorming names, designing logos, choosing domain names, creating content, and even running marketing campaigns. In this article, we’ll dive into some… Read more
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OpenAI’s Big Move: $10M+ Gets ChatGPT a New Home at Chat.com Domain
In a Nutshell: OpenAI just made a splash by acquiring the domain Chat.com for a whopping $10 million or more. This move is all about making ChatGPT even more accessible and user-friendly. Let’s dive into why short domain names are worth so much and what this means for business owners. The Big Deal OpenAI, the… Read more
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Case Studies: 10 Massively Successful Small Brand Names and What We Can Learn from Them
Creating a memorable and effective brand name is one of the most powerful things you can do for your business. But it’s easy to feel like only giant companies have iconic brand names. In this article, we’ll look at some successful smaller brands that have found creative, impactful ways to name their businesses. Each of… Read more
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Case Studies: 8 of the Worlds Most Successful Brand Names and What We Can Learn from Them
Building a strong brand is one of the best ways to set your business up for long-term success, but it all starts with the name. A powerful brand name doesn’t just sound good; it’s memorable, resonates with customers, and stands the test of time. In this article, we’ll look at case studies of some of… Read more
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Legal Considerations in Domain Investing: What Small Business Owners Need to Know to Avoid Disputes
Domain investing can be a rewarding venture for small business owners, whether you’re looking to flip domain names for a profit, build your brand, or protect your business’s digital presence. However, the world of domain investing isn’t just about buying and selling. There are legal considerations you should be aware of to avoid potential disputes,… Read more
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How to Use the UDRP to Protect Your Small Business’s Domain Name and Intellectual Property from Squatters
Introduction: Why Small Businesses Need to Know About the UDRP As a small business owner, you’ve worked hard to build your brand, establish your online presence, and create something valuable. But what happens when someone buys up a domain name that’s confusingly similar to yours, potentially steering your customers in the wrong direction? Or worse—when… Read more