Author: Cameron Christian
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Rebranding Essentials: Why, When and How to Change Your Domain Name
Steps and considerations for businesses that want or need to rebrand their domain. A strong domain name is fundamental to a brand’s online presence, serving as the digital home base for customers, partners, and anyone else seeking information about your business. However, as companies grow, pivot, or merge, there may come a time when rebranding—especially… Read more
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The Future of Domain Names: From AI to the Blockchain, 8 Key Trends that Will Impact Your Business
Insights into emerging domain trends and technologies, including AI-driven domains and blockchain-based web domains. The digital landscape is constantly evolving, and domain names are no exception. With emerging technologies, changing user behaviors, and new market demands, the future of domain names is full of exciting possibilities. From AI-driven domain suggestions to blockchain-based domain ownership, here… Read more
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Creative Naming: How to Brainstorm a Unique Product Name – A 10 Point Framework You Can Use Today
Tips for developing distinctive and marketable product names. A compelling product name can make a world of difference in standing out in a crowded market. A unique, memorable name helps establish a strong first impression, communicates product benefits, and captures customer interest. However, brainstorming a great product name can be challenging, so here are some… Read more
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Domain Name Investing: A Guide for Getting Started Today
An introductory guide for readers interested in buying and selling domain names as investments. In recent years, domain name investing has become a popular way to generate passive income and build wealth online. The basic idea is simple: buying domain names at a low price and reselling them at a profit. But like any investment,… Read more
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Building a Brand vs. Buying a Brandable Domain: Pros, Cons & How To
Explore whether it’s better to create a new brand from scratch or purchase a pre-existing domain with brand potential. When launching a business or expanding your online presence, choosing the right domain name is crucial for brand identity, marketing, and long-term success. One major decision many entrepreneurs face is whether to build a brand from… Read more
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SEO Benefits of Keyword-Rich Domain Names: A Guide You Can Use
A guide to optimizing domains for SEO with strategic keyword use. A domain name isn’t just your website’s address—it can also be a powerful SEO asset. By strategically incorporating relevant keywords into your domain name, you can improve search engine rankings, attract organic traffic, and make your website easier for users to find. This guide… Read more
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The Psychology of Naming: How Words Impact Consumer Perception – A Guide To Creating Powerful Names
A look into the science and psychology behind names and how they affect consumer behavior. A name is more than just a label—it’s the first point of contact between a brand and its audience. The words we choose for product names, brand names, and even domain names have a profound psychological effect on consumer perception… Read more