Author: Cameron Christian
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Case Study: Jaguar’s Rebrand – A Lesson in Audience Disconnect
Background In late 2024, Jaguar, the iconic British luxury carmaker, unveiled a major rebrand in an effort to modernize its image. The rebrand involved replacing the company’s classic leaping jaguar logo with a minimalist geometric “J” design, alongside a bold advertising campaign emphasizing diversity and sustainability. The launch coincided with Jaguar’s shift towards electric vehicles… Read more
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Rebranding & Domain Name Changes – 2 Winners & a Loser
Rebranding is one of the most significant steps a business can take to refresh its image, expand into new markets, or recover from a tarnished reputation. A critical piece of this puzzle is often the domain name—a digital front door that represents your brand online. But changing a domain name can be risky. It impacts… Read more
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The Role of AI in Domain Name Selection: Tools and Techniques To Use Today
Choosing the perfect domain name for your brand used to feel like finding a needle in a haystack. It required creativity, brainstorming, and, let’s face it, a lot of trial and error. Today, artificial intelligence (AI) is changing the game, making the process faster, smarter, and more effective. In this post, we’ll explore how AI… Read more
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New Research – Domain Name Insights That Matter to You
The Domain Name You Choose for Your Company, Brand, or Product, Matters More than You Think In today’s digital landscape, selecting an appropriate domain name is crucial for establishing a brand’s online credibility and trustworthiness. A recent study by Atom.com delves into consumer and investor perceptions regarding domain names, offering valuable insights for businesses aiming… Read more
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Deep Dive Books – Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Quick Overview: When it comes to building a brand, few decisions carry as much weight as choosing the perfect name. In Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, author Rob Meyerson offers a masterclass on crafting names that resonate with audiences and align with business goals. This… Read more
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How to See if a Domain Name is Available: A Complete Guide
When starting a website, choosing the right domain name is one of the most important steps. Whether you’re creating a blog, launching a business, or building a personal brand, a domain name serves as your online identity. But how do you find out if the name you want is available? In this guide, we’ll walk… Read more
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Unlocking the Power of Domain Names: A Visual Infographic Guide
Exploring the Growth, Trends, & Value of the Internet’s Most Important Digital Real-Estate Total Registered Domains (global)In Millions Note: The decline in 2021 may be attributed to domain expirations or market adjustments. As of June 30, 2022, there were approximately 351.5 million domain names registered globally, marking a 9.8 million increase from Q4 2021. Distribution… Read more
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iCopify Backlink Service for SEO: A Comprehensive Review
In the world of SEO, quality backlinks are one of the most effective ways to improve your website’s search engine ranking. iCopify, a platform specializing in guest posting and blogger outreach, aims to provide businesses with a simple, cost-effective way to obtain high-quality backlinks through strategic content placement. Below is a detailed review of iCopify’s… Read more
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How to Buy a Domain Name Today: A Complete Guide
Securing a memorable domain name is essential for businesses and individuals alike. Whether you’re starting a new brand or expanding your online presence, purchasing a domain name can feel daunting. This guide will walk you through the steps to find, evaluate, and buy the perfect domain name for your brand, product or website. Why Your… Read more
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Deep Dive Books – The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib Quick Overview: Allan Dib’s The 1-Page Marketing Plan takes aim at the biggest challenge for many small business owners and marketers: creating a marketing strategy that’s both effective and digestible. As the title suggests, Dib presents a no-nonsense framework for… Read more